New Business-to-Consumer (B2C) marketing technologies are enabling innovative ways to interact with prospects and customers. As a result, high volumes leads are being generated from a variety of sources including search engines, ad networks, corporate web sites, campaign micro-sites, affiliate sites, direct TV, direct mail, e-mail, call centers, and diverse marketing partners. This influx of data poses a significant operational challenge to organizations, but it also presents an opportunity for business growth and competitive advantage.
